國立虎尾科技大學 |

Marketing technology-infused hospitality = upskilling frontline employees for competitiveness /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing technology-infused hospitality/ edited by Bashir Ahmad, Muhammad Abrar, Munazza Saeed.
其他題名:	upskilling frontline employees for competitiveness /
其他作者:	Ahmad, Bashir,
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing, : 2025.,
面頁冊數:	1 online resource (xvii, 468 p.) :ill. (some col.) :
標題:	Hospitality industry - Marketing. -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7127-5
ISBN:	9798369371299

Marketing technology-infused hospitality = upskilling frontline employees for competitiveness /
Marketing technology-infused hospitalityupskilling frontline employees for competitiveness /[electronic resource] :edited by Bashir Ahmad, Muhammad Abrar, Munazza Saeed. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xvii, 468 p.) :ill. (some col.) - Advances in hospitality, tourism, and the services industry (AHTSI) book series. - Advances in hospitality, tourism, and the services industry (AHTSI) book series..

Includes bibliographical references and index.

Chapter 1. Strategies for frontline employees to build customer relationships -- Chapter 2. Smart hotel technologies redefining guest convenience and operational efficiency -- Chapter 3. From bits to brilliant teams: AI and digital talent management in tourism and hospitality -- Chapter 4. Enhancing hotel customer service with AI-powered Chatbots -- Chapter 5. The role of artificial intelligence in driving sustainability in the tourism industry: a marketing perspective -- Chapter 6. Assessing the significance of skill development, challenge, and personal growth in airline employee motivation -- Chapter 7. The role of social media marketing for the hospitality business -- Chapter 8. Crafting digital destinations via effective social media strategies for hospitality industry -- Chapter 9. Innovative solutions for employee well-being in the digital hospitality era -- Chapter 10.Innovative tech strategies for employee wellness in hospitality -- Chapter 11. Sustainable tourism development through responsible and creative desinations -- Chapter 12. Sustainability through technology: how innovations are driuving eco-friendly hospitality practices -- Chapter 13. Exploring the impact of emerging technologies on the hospitality industry -- Chapter 14. The use of technology in small hospitality businesses in Pakistan: a review and comparison with India.

"This book is a comprehensive book for hospitality businesses seeking to incorporate technology into their activities to empower and upskill frontline workers for a competitive edge"--

Mode of access: World Wide Web.

ISBN: 9798369371299Subjects--Topical Terms:

599876
Hospitality industry
--Marketing.Subjects--Index Terms:

Artificial Intelligence.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: TX911.3.M3 / M375 2025eb

Dewey Class. No.: 647.94068/8

Marketing technology-infused hospitality = upskilling frontline employees for competitiveness /
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520 3 $a "This book is a comprehensive book for hospitality businesses seeking to incorporate technology into their activities to empower and upskill frontline workers for a competitive edge"-- $c Provided by publisher.
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650 0 $a Hospitality industry $x Data processing. $3 1338479
650 0 $a Hospitality industry $x Employees $x Training of. $3 979264
650 0 $a Electronic commerce. $3 557942
653 $a Artificial Intelligence.
653 $a Competition.
653 $a Customer Relations.
653 $a Customer Service.
653 $a Digital Technology.
653 $a Employee Wellbeing.
653 $a Hospitality and Tourism.
653 $a Marketing and Consumer Behavior.
653 $a Social Media.
653 $a Upskilling.
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700 1 $a Abrar, Muhammad, $d 1976- $3 1458706
700 1 $a Saeed, Munazza, $d 1986- $3 1498682
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830 0 $a Advances in hospitality, tourism, and the services industry (AHTSI) book series. $3 1427243
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