國立虎尾科技大學 |

Internal communication and employer brands

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Internal communication and employer brands/ Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić.
Author:	Tkalac Verčič, Ana.
other author:	Verčič, Dejan.
Published:	New York, NY :Routledge, : 2023.,
Description:	1 online resource.
Subject:	Communication in organizations. -
Online resource:	https://www.taylorfrancis.com/books/9781003200109
ISBN:	9781003200109

Internal communication and employer brands
Tkalac Verčič, Ana.

Internal communication and employer brands[electronic resource] /Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić. - New York, NY :Routledge,2023. - 1 online resource. - Routledge research in public relations.

Includes bibliographical references and index.

"This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically"--

ISBN: 9781003200109Subjects--Topical Terms:

558139
Communication in organizations.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HD30.3

Dewey Class. No.: 658.4/5

Internal communication and employer brands
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100 1 $a Tkalac Verčič, Ana. $3 1499303
245 1 0 $a Internal communication and employer brands $h [electronic resource] / $c Ana Tkalac Verčič, Dejan Verčič, Anja Špoljarić.
260 $a New York, NY : $b Routledge, $c 2023.
300 $a 1 online resource.
490 0 $a Routledge research in public relations
504 $a Includes bibliographical references and index.
520 $a "This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices. The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically"-- $c Provided by publisher.
650 0 $a Communication in organizations. $3 558139
650 0 $a Employer branding. $3 1499306
650 0 $a Employee motivation. $3 565499
655 4 $a Electronic books. $2 local $3 554714
700 1 $a Verčič, Dejan. $3 1499304
700 1 $a Špoljarić, Anja. $3 1499305
856 4 0 $u https://www.taylorfrancis.com/books/9781003200109