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Strategic integrated marketing communications
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic integrated marketing communications/ Larry Percy.
Author:
Percy, Larry.
Published:
London :Routledge, Taylor & Francis Group, : 2023.,
Description:
1 online resource (xiv, 303 p.) :ill. (black and white) :
Subject:
Communication in marketing. -
Online resource:
https://www.taylorfrancis.com/books/9781003169635
ISBN:
9781003169635
Strategic integrated marketing communications
Percy, Larry.
Strategic integrated marketing communications
[electronic resource] /Larry Percy. - Fourth edition. - London :Routledge, Taylor & Francis Group,2023. - 1 online resource (xiv, 303 p.) :ill. (black and white)
Includes bibliographical references and index.
ISBN: 9781003169635Subjects--Topical Terms:
570557
Communication in marketing.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.123 / .P475 2023eb
Dewey Class. No.: 658.8/02
Strategic integrated marketing communications
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https://www.taylorfrancis.com/books/9781003169635
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