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品牌行銷、活動吸引力、遊客忠誠度與旅遊意願之相關-以雲林縣台灣咖啡節為例...

張乃筑

品牌行銷、活動吸引力、遊客忠誠度與旅遊意願之相關-以雲林縣台灣咖啡節為例 = = The Interaction among Brand Marketing, Event Attractiveness, Visitor Loyalty and Travel Intention-A Case Study of Taiwan Coffee Festival in Yunlin County /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	品牌行銷、活動吸引力、遊客忠誠度與旅遊意願之相關-以雲林縣台灣咖啡節為例 =/ 張乃筑.
Reminder of title:	The Interaction among Brand Marketing, Event Attractiveness, Visitor Loyalty and Travel Intention-A Case Study of Taiwan Coffee Festival in Yunlin County /
remainder title:	The Interaction among Brand Marketing, Event Attractiveness, Visitor Loyalty and Travel Intention-A Case Study of Taiwan Coffee Festival in Yunlin County.
Author:	張乃筑
Published:	雲林縣 :國立虎尾科技大學 , : 民114.11.,
Description:	[9], 62面 :圖, 表 ; : 30公分.;
Notes:	指導教授: 郭漢鍠.
Subject:	travel intention. -
Online resource:	電子資源

品牌行銷、活動吸引力、遊客忠誠度與旅遊意願之相關-以雲林縣台灣咖啡節為例 = = The Interaction among Brand Marketing, Event Attractiveness, Visitor Loyalty and Travel Intention-A Case Study of Taiwan Coffee Festival in Yunlin County /
張乃筑

品牌行銷、活動吸引力、遊客忠誠度與旅遊意願之相關-以雲林縣台灣咖啡節為例 =The Interaction among Brand Marketing, Event Attractiveness, Visitor Loyalty and Travel Intention-A Case Study of Taiwan Coffee Festival in Yunlin County /The Interaction among Brand Marketing, Event Attractiveness, Visitor Loyalty and Travel Intention-A Case Study of Taiwan Coffee Festival in Yunlin County.張乃筑. - 初版. - 雲林縣 :國立虎尾科技大學 ,民114.11. - [9], 62面 :圖, 表 ;30公分.

指導教授: 郭漢鍠.

碩士論文--國立虎尾科技大學休閒遊憩系碩士在職專班.

含參考書目.

(平裝).Subjects--Topical Terms:

1501658
travel intention.

品牌行銷、活動吸引力、遊客忠誠度與旅遊意願之相關-以雲林縣台灣咖啡節為例 = = The Interaction among Brand Marketing, Event Attractiveness, Visitor Loyalty and Travel Intention-A Case Study of Taiwan Coffee Festival in Yunlin County /
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