國立虎尾科技大學 |

Global Consumer Online Purchase Intention A Relationship Approach

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global Consumer Online Purchase Intention A Relationship Approach/ Todd Drennan.
作者:	Drennan, Todd,
面頁冊數:	1 electronic resource (76 pages)
附註:	Source: Dissertations Abstracts International, Volume: 86-04, Section: B.
Contained By:	Dissertations Abstracts International86-04B.
標題:	Home economics. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31580271
ISBN:	9798383596975

Global Consumer Online Purchase Intention A Relationship Approach
Drennan, Todd,

Global Consumer Online Purchase Intention A Relationship Approach [eletronic resource] /Todd Drennan. - 1 electronic resource (76 pages)

Source: Dissertations Abstracts International, Volume: 86-04, Section: B.

In today's rapidly evolving digital landscape, understanding global consumer online purchase intention is paramount for firms to thrive in international markets. This dissertation investigates the evolving relationships between buyers and sellers online, focusing on the online purchase intention of consumers labeled as "global consumers". The purpose of this dissertation is to provide insights into and broaden the knowledge of the global consumer online purchase intention. Employing a relationship marketing approach, this dissertation examines the effects of various cues and relational factors on global consumer online purchase intention. This dissertation is comprised of five papers, each contributing insight into the complexities of global consumer online purchase intention. Paper Ⅰ introduces a methodology for collecting large-scale, multinational data on global consumer online purchase intention. Papers Ⅱ-Ⅴ employ this methodology to investigate the impact of specific cues and relational factors on online purchase intention. Through a mix of qualitative and quantitative methods, including focus group interviews, standardized surveys, and experiments, this dissertation reveals a nuanced interplay between cues, relational factors, and online purchase intention. The findings highlight the importance of building strong consumer-brand relationships, establishing credible product ratings, strategically aligning brand perceptions, and fostering trust in online retailers to enhance global consumer purchase intention. Thus, this dissertation contributes to relationship marketing research by offering a different perspective on online global consumers and demonstrating the applicability of a relationship approach in understanding online purchase intention on a global scale. The insights gained have significant practical implications, emphasizing the need for online retailers to prioritize relationship building, personalization, ethical practices, and positive online experiences to succeed in the competitive global marketplace.

English

ISBN: 9798383596975Subjects--Topical Terms:

568501
Home economics.
Subjects--Index Terms:

Global consumers

Global Consumer Online Purchase Intention A Relationship Approach
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520 # $a In today's rapidly evolving digital landscape, understanding global consumer online purchase intention is paramount for firms to thrive in international markets. This dissertation investigates the evolving relationships between buyers and sellers online, focusing on the online purchase intention of consumers labeled as "global consumers". The purpose of this dissertation is to provide insights into and broaden the knowledge of the global consumer online purchase intention. Employing a relationship marketing approach, this dissertation examines the effects of various cues and relational factors on global consumer online purchase intention. This dissertation is comprised of five papers, each contributing insight into the complexities of global consumer online purchase intention. Paper Ⅰ introduces a methodology for collecting large-scale, multinational data on global consumer online purchase intention. Papers Ⅱ-Ⅴ employ this methodology to investigate the impact of specific cues and relational factors on online purchase intention. Through a mix of qualitative and quantitative methods, including focus group interviews, standardized surveys, and experiments, this dissertation reveals a nuanced interplay between cues, relational factors, and online purchase intention. The findings highlight the importance of building strong consumer-brand relationships, establishing credible product ratings, strategically aligning brand perceptions, and fostering trust in online retailers to enhance global consumer purchase intention. Thus, this dissertation contributes to relationship marketing research by offering a different perspective on online global consumers and demonstrating the applicability of a relationship approach in understanding online purchase intention on a global scale. The insights gained have significant practical implications, emphasizing the need for online retailers to prioritize relationship building, personalization, ethical practices, and positive online experiences to succeed in the competitive global marketplace.
520 3 $a I dagens snabbt föränderliga digitala landskap är det avgörande för e-handelsföretag att förstå globala konsumenters online-köp för att de ska kunna lyckas på internationella marknader. Denna avhandling undersöker relationerna mellan köpare och säljare online, med särskilt fokus på köpintentioner online bland en grupp av konsumenter kallade "globala konsumenter". Avhandlingens syfte är att ge insikter och fördjupad kunskap om globala konsumenters online-köpintentioner. Genom en relationsmarknadsföringsansats undersöker avhandlingen effekterna av olika signaler och relationsfaktorer med avseende på globala konsumenters köpintentioner online. Avhandlingen består av fem artiklar, som alla bidrar med insikter i komplexiteten som omger globala konsumenters online-köp. Artikel I presenterar en metodik för att samla in storskaliga, multinationella data om globala konsumenters online-köpintentioner. De efterföljande artiklarna använder denna metodik för att analysera effekten av specifika signaler och relationsfaktorer på online-köpintentioner. Genom att använda en kombination av kvalitativa och kvantitativa metoder, inklusive fokusgrupper, standardiserade enkäter och experiment, påvisar avhandlingen ett nyanserat samspel mellan signaler, relationsfaktorer och online-köpintentioner. Avhandlingens resultat understryker betydelsen för företag att bygga starka relationer med konsumenter, jobba på att etablera trovärdiga produktrecensioner, strategiskt anpassa varumärkesuppfattningar och främja förtroendet för deras online-försäljning för att kunna påverka globala konsumenters köpintentioner. Avhandlingen bidrar till relationsmarknadsföringsforskningen genom att erbjuda ett annorlunda perspektiv på globala online-konsumenters köpintentioner och genom att påvisa hur relationsansatser kan användas för att förstå online-köp på global nivå. Dessa insikter har praktiska konsekvenser för e-handelsföretag som uppmuntras att fokusera på relationsbyggande, personalisering, etiska metoder och positiva online-upplevelser för att lyckas på en konkurrensutsatt global marknad.
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653 # # $a Global consumers
653 # # $a Online purchase intention
653 # # $a Marketplace
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710 2 # $a Malardalen University (Sweden). $3 1465931
720 1 $a Rovira Nordman, Emilia $e degree supervisor.
720 1 $a Lindh, Cecilia $e degree supervisor.
720 1 $a Safari, Aswo $e degree supervisor.
773 0 # $t Dissertations Abstracts International $g 86-04B.
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