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Advertising : Principles and Practice
~
Moriarty, Sandra
Advertising : Principles and Practice
Record Type:
Language materials, printed : monographic
Title Information:
Principles and Practice
Author:
WellsWilliam,
Alternative Intellectual Responsibility:
BurnettJohn,
Secondary Intellectual Responsibility:
MoriartySandra,
Place of Publication:
Englewood Cliffs, N. J
Published:
Prentice-Hall;
Year of Publication:
1992
Edition:
2 ed
Description:
xxv, 692pill : 28cm;
ISBN:
0130162051
Advertising : Principles and Practice
Wells, William
Advertising
: Principles and Practice / William Wells ; John Burnett - 2 ed. - Englewood Cliffs, N. J : Prentice-Hall, 1992. - xxv, 692p ; ill ; 28cm.
ISBN 0130162051
Burnett, John
Moriarty, Sandra
Advertising : Principles and Practice
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