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Contemporary Advertising
~
Bovee, Courtland L
Contemporary Advertising
Record Type:
Language materials, printed : monographic
Author:
BoveeCourtland L,
Alternative Intellectual Responsibility:
ArensWilliam F,
Place of Publication:
Homewood,IL
Published:
IRWIN;
Year of Publication:
1989
Edition:
3 ed
Description:
xxv,662pill : 27cm;
ISBN:
0256065195
Contemporary Advertising
Bovee, Courtland L
Contemporary Advertising
/ Courtland L. Bovee ; William F. Arens - 3 ed. - Homewood,IL : IRWIN, 1989. - xxv,662p ; ill ; 27cm.
ISBN 0256065195
Arens, William F
Contemporary Advertising
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1989
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