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Mastering data mining : the art and ...

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Berry, Michael J. A

Mastering data mining : the art and science of customer relationship management

Record Type:	Language materials, printed : monographic
Title Information:	the art and science of customer relationship management
Author:	BerryMichael J. A,
Secondary Intellectual Responsibility:	LinoffGordon,
Place of Publication:	New York
Published:	Wiley Computer Pub;
Year of Publication:	c2000
Description:	xviii, 494 pill : 24 cm;
Subject:	Marketing - Data processing -
Subject:	Data mining -
Subject:	Business enterprises - Computer networks -
Notes:	Includes index
ISBN:	0471331236

Mastering data mining : the art and science of customer relationship management
Berry, Michael J. A

Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff - New York : Wiley Computer Pub, c2000. - xviii, 494 p ; ill ; 24 cm.
Includes indexRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
ISBN 0471331236
MarketingData miningBusiness enterprises -- Data processing -- Computer networks

Linoff, Gordon

Mastering data mining : the art and science of customer relationship management
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200 1 $a Mastering data mining $e the art and science of customer relationship management $f Michael J. A. Berry, Gordon Linoff
210 $a New York $c Wiley Computer Pub $d c2000
215 1 $a xviii, 494 p $c ill $d 24 cm
300 $a Includes index
300 $a Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997
606 $a Marketing $x Data processing $3 425469 $2 lc $3 726493
606 $a Data mining $3 420253 $2 lc $3 724083
606 $a Business enterprises $x Computer networks $3 420325 $2 lc $3 723288
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702 $a Linoff $b Gordon $3 425468
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E022871

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658.802 B534 2000 c.2

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E019605

圖書館3F 書庫

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658.802 B534 2000 c.3

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2 records • Pages 1 •
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