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Marketing strategy : planning and im...

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Larreche, Jean-Claude

Marketing strategy : planning and implementation

Record Type:	Language materials, printed : monographic
Title Information:	planning and implementation
Author:	WalkerOrville C,
Secondary Intellectual Responsibility:	BoydHarper W,
Secondary Intellectual Responsibility:	LarrecheJean-Claude,
Place of Publication:	Boston
Published:	Irwin/McGraw-Hill;
Year of Publication:	c1999
Edition:	3rd ed
Description:	xxiii, 393 pill : 26 cm;
Subject:	Marketing - Management -
ISBN:	0256261180

Marketing strategy : planning and implementation
Walker, Orville C

Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche - 3rd ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiii, 393 p ; ill ; 26 cm.
Includes bibliographical references and indexes.
ISBN 0256261180
Marketing -- Management

Boyd, Harper W

Marketing strategy : planning and implementation
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010 1 $9 11 $a 0256261180 $b (pbk.) $d NT
100 $a 20080130d 1999m y0engy01 b
101 0 $a eng
200 1 $a Marketing strategy $e planning and implementation $f Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche
205 $a 3rd ed
210 $a Boston $c Irwin/McGraw-Hill $d c1999
215 0 $a xxiii, 393 p $c ill $d 26 cm
320 $a Includes bibliographical references and indexes
606 $a Marketing $x Management $3 442834 $2 lc $3 724793
676 $a 658.8/02 $v 21
680 $a HF5415.13 $b W249 1999
700 $a Walker $b Orville C $3 395783
702 $a Boyd $b Harper W $3 443042
702 $a Larreche $b Jean-Claude $3 398254
801 0 $b DLC
801 0 $a cw $b BIB $c 20030408
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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E023302

圖書館3F 書庫

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658.802 W182 1999

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