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Marketing strategy : planning and im...
~
Larreche, Jean-Claude
Marketing strategy : planning and implementation
Record Type:
Language materials, printed : monographic
Title Information:
planning and implementation
Author:
WalkerOrville C,
Secondary Intellectual Responsibility:
BoydHarper W,
Secondary Intellectual Responsibility:
LarrecheJean-Claude,
Place of Publication:
Boston
Published:
Irwin/McGraw-Hill;
Year of Publication:
c1999
Edition:
3rd ed
Description:
xxiii, 393 pill : 26 cm;
Subject:
Marketing - Management -
ISBN:
0256261180
Marketing strategy : planning and implementation
Walker, Orville C
Marketing strategy
: planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche - 3rd ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiii, 393 p ; ill ; 26 cm.
Includes bibliographical references and indexes.
ISBN 0256261180
Marketing -- Management
Boyd, Harper W
Marketing strategy : planning and implementation
LDR
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Marketing strategy
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planning and implementation
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Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche
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3rd ed
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Boston
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Irwin/McGraw-Hill
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c1999
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xxiii, 393 p
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ill
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26 cm
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Includes bibliographical references and indexes
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Management
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國立虎尾科技大學圖書館圖書館
$c
20030408
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圖書館3F 書庫
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658.802 W182 1999
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