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Marketing management and strategy : ...

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Lilien, Gary L

Marketing management and strategy : marketing engineering applications

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	marketing engineering applications
作者:	LilienGary L,
其他作者:	RangaswamyArvind,
其他作者:	LilienGary L, 1946
出版地:	Reading, Mass
出版者:	Addison-Wesley;
出版年:	c1999
面頁冊數:	vii, 112 p26 cm; +1 computer laser optical disk (4 3/4 in.)+
標題:	Marketing - Data processing -
標題:	Marketing - Decision making -
附註:	CD-ROM labelled "Version MM1.1" attached to inside front cover
ISBN:	0321046412

Marketing management and strategy : marketing engineering applications
Lilien, Gary L

Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy - Reading, Mass : Addison-Wesley, c1999. - vii, 112 p ; 26 cm.
CD-ROM labelled "Version MM1.1" attached to inside front coverIncludes selections from the authors' Marketing engineeringMinimum requirements for accompanying CD-ROM: IBM-compatible PC running a 486 processor (33 MHz), 16 MB RAM, 15 MB hard disk space, and a CD-ROM drive.
ISBN 0321046412
MarketingMarketing -- Data processing -- Decision making

Rangaswamy, Arvind

Marketing management and strategy : marketing engineering applications
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