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Strategic marketing management : mee...

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Anderson, Carol H

Strategic marketing management : meeting the global marketing challenge

Record Type:	Language materials, printed : monographic
Title Information:	meeting the global marketing challenge
Author:	AndersonCarol H,
Secondary Intellectual Responsibility:	VinczeJulian W,
Place of Publication:	Boston
Published:	Houghton Mifflin;
Year of Publication:	c2000
Description:	xxiv, 474, 12 pcol. ill : 26 cm;
Subject:	Marketing - Management -
Subject:	Strategic planning -
ISBN:	039587050X

Strategic marketing management : meeting the global marketing challenge
Anderson, Carol H

Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze - Boston : Houghton Mifflin, c2000. - xxiv, 474, 12 p ; col. ill ; 26 cm.
Includes bibliographical references and index.
ISBN 039587050X
MarketingStrategic planning -- Management

Vincze, Julian W

Strategic marketing management : meeting the global marketing challenge
LDR:00622cam 2200181 i 450 001 460352
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009 a99072026
010 1 $9 66 $a 039587050X $d NT
100 $a 20080130d 2000m y0engy01 b
101 0 $a eng
200 1 $a Strategic marketing management $e meeting the global marketing challenge $f Carol H. Anderson, Julian Vincze
210 $a Boston $c Houghton Mifflin $d c2000
215 0 $a xxiv, 474, 12 p $c col. ill $d 26 cm
320 $a Includes bibliographical references and index
606 $a Marketing $x Management $3 442834 $2 lc $3 724793
606 $a Strategic planning $3 421364 $2 lc $3 725355
676 $a 658.8/02 $v 21
680 $a HF5415.13 $b A523 2000
700 $a Anderson $b Carol H $3 446264
702 $a Vincze $b Julian W $3 446265
801 0 $a cw $b BIB $c 20030408
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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E023319

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658.802 A545 2000

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