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Marketing management : strategies an...

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Guiltinan, Joseph P

Marketing management : strategies and programs

Record Type:	Language materials, printed : monographic
Title Information:	strategies and programs
Author:	GuiltinanJoseph P,
Secondary Intellectual Responsibility:	MaddenThomas J,
Secondary Intellectual Responsibility:	PaulGordon W,
Place of Publication:	New York
Published:	McGraw-Hill Companies;
Year of Publication:	c1997
Edition:	6th ed
Description:	xvi, 463 pill : 24 cm;
Subject:	Marketing - Management -
ISBN:	007049097X

Marketing management : strategies and programs
Guiltinan, Joseph P

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden - 6th ed. - New York : McGraw-Hill Companies, c1997. - xvi, 463 p ; ill ; 24 cm.
Includes bibliographical references (p. 443-446) and index.
ISBN 007049097XISBN 007114255(
Marketing -- Management

Madden, Thomas J

Marketing management : strategies and programs
LDR:00695cam 2200217 i 450 001 460355
005 20101023212853.0
009 a000509
010 1 $a 007049097X
010 1 $7 55 $a 007114255( $b (pbk.) $d NT
100 $a 20080130f 1997m y0engy01 b
101 0 $a eng
200 1 $a Marketing management $e strategies and programs $f Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
205 $a 6th ed
210 $a New York $d c1997 $c McGraw-Hill Companies
215 0 $a xvi, 463 p $c ill $d 24 cm
320 $a Includes bibliographical references (p. 443-446) and index
606 $a Marketing $x Management $3 442834 $2 lc $3 724793
676 $a 658.8 $v 20
680 $a HF5415.13 $b G84 1997
700 $a Guiltinan $b Joseph P $3 391659
702 $a Madden $b Thomas J $3 446270
702 $a Paul $b Gordon W $3 392215
801 0 $b DLC
801 0 $a cw $b BIB $c 20030408
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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658.8 G962 1997

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