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Promotional strategy : an integrated...

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Engel, James F

Promotional strategy : an integrated marketing communication approach

Record Type:	Language materials, printed : monographic
Title Information:	an integrated marketing communication approach
Secondary Intellectual Responsibility:	EngelJames F,
Place of Publication:	Cincinnati, Ohio
Published:	Pinnaflex educational resources;
Year of Publication:	2000
Edition:	9th ed
Description:	xiv, 651 pillus : 24 cm;
Subject:	Marketing -
Subject:	Advertising -
ISBN:	1893673057

Promotional strategy : an integrated marketing communication approach
Promotional strategy : an integrated marketing communication approach / James F. Engel ...[et al.] - 9th ed. - Cincinnati, Ohio : Pinnaflex educational resources, 2000. - xiv, 651 p ; illus ; 24 cm.
Includes bibliographical references.
ISBN 1893673057
MarketingAdvertising

Engel, James F

Promotional strategy : an integrated marketing communication approach
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200 1 $a Promotional strategy $e an integrated marketing communication approach $f James F. Engel ...[et al.]
205 $a 9th ed
210 $a Cincinnati, Ohio $c Pinnaflex educational resources $d 2000
215 0 $a xiv, 651 p $c illus $d 24 cm
320 $a Includes bibliographical references
606 $a Marketing $3 398155 $2 lc $3 724253
606 $a Advertising $3 446274 $2 lc $3 729007
676 $a 658.8/2 $v 19
680 $a HF5415 $b E65 1971
702 $a Engel $b James F $3 391866
801 0 $a cw $b BIB $c 20030408
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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E023315

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658.82 P965 2000

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