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Strategic brand management : new app...

Kapferer, Jean-Noel

Strategic brand management : new approaches to creating and evaluating brand equity

Record Type:	Language materials, printed : monographic
Title Information:	new approaches to creating and evaluating brand equity
Author:	KapfererJean-Noel,
Place of Publication:	New York
Published:	Free Press;
Year of Publication:	c1992
Description:	v, 341 pill : 25cm;
Subject:	Brand name products - Management -
ISBN:	0029170451

Strategic brand management : new approaches to creating and evaluating brand equity
Kapferer, Jean-Noel

Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer - New York : Free Press, c1992. - v, 341 p ; ill ; 25cm.
Includes bibliographical references (p. 309-319) and index.
ISBN 0029170451
Brand name products -- Management

Strategic brand management : new approaches to creating and evaluating brand equity
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200 1 $a Strategic brand management $e new approaches to creating and evaluating brand equity $f Jean-Noel Kapferer
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215 0 $a v, 341 p $c ill $d 25cm
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