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Advertising management

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Aaker, David A (1938)

Advertising management

Record Type:	Language materials, printed : monographic
Author:	BatraRajeev,
Secondary Intellectual Responsibility:	AakerDavid A, 1938
Secondary Intellectual Responsibility:	MyersJohn G, 1933
Place of Publication:	London
Published:	Prentice-Hall International;
Year of Publication:	c1996
Edition:	5th ed
Description:	xiii, 754 pill., facsims : 24 cm;
Subject:	Advertising - Management -
Subject:	Advertising -
Notes:	Includes index
ISBN:	013520917X

Advertising management
Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th ed. - London : Prentice-Hall International, c1996. - xiii, 754 p ; ill., facsims ; 24 cm.
Includes indexPrevious ed.: / by David A. Aaker, 1992.
ISBN 013520917X
AdvertisingAdvertising -- Management

Aaker, David A

Advertising management
LDR:00605cam 2200193 i 450 001 461115
005 20101023183301.0
009 agb 96037605
010 1 $7 73 $a 013520917X $b (pbk.) $d NT
100 $a 20080130d 1996m y0engy01 b
101 0 $a eng
200 1 $a Advertising management $f Rajeev Batra, John G. Myers, David A. Aaker
205 $a 5th ed
210 $a London $c Prentice-Hall International $d c1996
215 0 $a xiii, 754 p $c ill., facsims $d 24 cm
300 $a Includes index
300 $a Previous ed.: / by David A. Aaker, 1992
606 $a Advertising $x Management $3 447423 $2 lc $3 729006
606 $a Advertising $3 446274 $2 lc $3 729007
676 $a 659.1 $v 20
700 $a Batra $b Rajeev $3 395935
702 $a Aaker $b David A $f 1938 $3 447421
702 $a Myers $b John G $f 1933 $3 447422
772 $b 季特林 $c (Gitlin, Todd) $3 389171
801 0 $a cw $b BIB $c 20030408
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030408

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E023246

圖書館3F 書庫

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一般圖書

659.1 B334 1996

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