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Marketing management and strategy

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Doyle, Peter

Marketing management and strategy

Record Type:	Language materials, printed : monographic
Author:	DoylePeter,
Place of Publication:	New York
Published:	Prentice Hall;
Year of Publication:	1994
Description:	xvii, 410 pcol. ill : 24 cm;
Subject:	Marketing -
Notes:	Cover title: Marketing management & strategy
ISBN:	0130653500

Marketing management and strategy
Doyle, Peter

Marketing management and strategy / Peter Doyle - New York : Prentice Hall, 1994. - xvii, 410 p ; col. ill ; 24 cm.
Cover title: Marketing management & strategy.
Includes bibliographical references and indexes.
ISBN 0130653500
Marketing

Marketing management and strategy
LDR:00644cam 2200205 i 450 001 462241
005 20101023213011.0
009 a000379
010 1 $6 77 $a 0130653500 $b (pbk.) $d NT
100 $a 20080130d1994 m y0engy01 b
101 0 $a eng
200 1 $a Marketing management and strategy $f Peter Doyle
210 $a New York $c Prentice Hall $d 1994
215 0 $a xvii, 410 p $c col. ill $d 24 cm
300 $a Cover title: Marketing management & strategy
320 $a Includes bibliographical references and indexes
606 $a Marketing $3 398155 $2 lc $3 724253
676 $a 658.8 $v 20
680 $a HF5415 $b D753 1994
700 $a Doyle $b Peter $3 448927
801 0 $b DLC
801 0 $a cw $b BIB $c 20030409
801 1 $a cw $b 國立虎尾科技大學圖書館圖書館 $c 20030409

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E023169

圖書館3F 書庫

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658.8 D754 1994

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