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Consumer behavior : building marketi...

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Coney, Kenneth A

Consumer behavior : building marketing strategy

Record Type:	Language materials, printed : monographic
Title Information:	building marketing strategy
Author:	HawkinsDel I,
Secondary Intellectual Responsibility:	ConeyKenneth A,
Secondary Intellectual Responsibility:	BestRoger J,
Place of Publication:	Boston
Published:	McGraw-Hill Irwin;
Year of Publication:	c2004
Edition:	9th ed
Description:	xxvi, 790 pcol. ill : 26 cm; + 1 CD+
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Market surveys - United States -
Subject:	Consumer behavior - United States -
ISBN:	0071214690

Consumer behavior : building marketing strategy
Hawkins, Del I

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 9th ed. - Boston : McGraw-Hill Irwin, c2004. - xxvi, 790 p ; col. ill ; 26 cm. - (McGraw-Hill/Irwin series in marketing).
Includes bibliographical references and indexes.
ISBN 0071214690ISBN 0072536926
Market surveysConsumer behavior -- United States -- United States

Coney, Kenneth A

Consumer behavior : building marketing strategy
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200 1 $a Consumer behavior $e building marketing strategy $f Del I. Hawkins, Roger J. Best, Kenneth A. Coney
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215 0 $a xxvi, 790 p $c col. ill $d 26 cm $e + 1 CD
225 2 $a McGraw-Hill/Irwin series in marketing
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337 $a System requirements for accompying CD ROM
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