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Managing customers as investments : ...

Lehmann, Donald R

Managing customers as investments : the strategic value of customers in the long run

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the strategic value of customers in the long run
作者:	GuptaSunil,
其他作者:	LehmannDonald R,
出版地:	Upper Saddle River, N.J
出版者:	Wharton School Publishing;
出版年:	c2005
面頁冊數:	xvii, 205 pill : 24 cm;
標題:	Consumers -
標題:	Consumers' preferences -
ISBN:	0131428950

Managing customers as investments : the strategic value of customers in the long run
Gupta, Sunil

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann - Upper Saddle River, N.J : Wharton School Publishing, c2005. - xvii, 205 p ; ill ; 24 cm.
Includes bibliographical references (p. 187-198) and index.
ISBN 0131428950
ConsumersConsumers' preferences

Lehmann, Donald R

Managing customers as investments : the strategic value of customers in the long run
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