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Branding TV : principles and practices

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McDowell, Walter

Branding TV : principles and practices

Record Type:	Language materials, printed : monographic
Title Information:	principles and practices
Author:	McDowellWalter,
Secondary Intellectual Responsibility:	BattenAlan,
Alternative Intellectual Responsibility:	National Association of Broadcasters
Place of Publication:	Amsterdam
Published:	Elsevier/Focal;
Year of Publication:	c2005
Edition:	2nd ed., rev. & updated
Description:	x, 158 pill : 24 cm;
Subject:	Television broadcasting -
Subject:	Brand name products -
Notes:	"National Association of Broadcasters"--Cover
ISBN:	0240807537

Branding TV : principles and practices
McDowell, Walter

Branding TV : principles and practices / by Walter McDowell and Alan Batten - 2nd ed., rev. & updated. - Amsterdam : Elsevier/Focal, c2005. - x, 158 p ; ill ; 24 cm.
"National Association of Broadcasters"--CoverPrevious ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. [143]) and index.
ISBN 0240807537
Television broadcastingBrand name products

Batten, Alan

Branding TV : principles and practices
LDR:00770cam 2200217 i 450 001 482949
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009 a60320031
010 1 $1 ,448 $a 0240807537 $b (pbk.) $d NT
100 $a 20080130f 2005m y0engy01 b
101 0 $a eng
200 1 $a Branding TV $e principles and practices $f by Walter McDowell and Alan Batten
205 $a 2nd ed., rev. & updated
210 $a Amsterdam $c Elsevier/Focal $d c2005
215 0 $a x, 158 p $c ill $d 24 cm
300 $a "National Association of Broadcasters"--Cover
300 $a Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999
320 $a Includes bibliographical references (p. [143]) and index
606 $a Television broadcasting $3 430214 $2 lc $3 725352
606 $a Brand name products $3 443869 $2 lc $3 725353
680 $a HE8700.8 $b M25 2005
700 $a McDowell $b Walter $3 473010
702 $a Batten $b Alan $3 473011
711 $a National Association of Broadcasters $3 427643
801 0 $b UKM
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121

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E025218

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384.551 M138 2005

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