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Knowledge-based marketing : the twen...

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Chaston, Ian

Knowledge-based marketing : the twenty-first century competitive edge

Record Type:	Language materials, printed : monographic
Title Information:	the twenty-first century competitive edge
Author:	ChastonIan,
Place of Publication:	London
Published:	Sage Publications;
Year of Publication:	2004
Description:	xi, 274 pill : 25 cm;
Subject:	Knowledge - Economic aspects -
Subject:	Knowledge management -
Subject:	Marketing - Management -
Subject:	Marketing -
ISBN:	1412900026

Knowledge-based marketing : the twenty-first century competitive edge
Chaston, Ian

Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston - London : Sage Publications, 2004. - xi, 274 p ; ill ; 25 cm.
Includes bibliographical references (p. 254-267) and index.
ISBN 1412900026ISBN 1412900034
KnowledgeKnowledge managementMarketingMarketing -- Economic aspects -- Management

Knowledge-based marketing : the twenty-first century competitive edge
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200 1 $a Knowledge-based marketing $e the twenty-first century competitive edge $f Ian Chaston
210 $a London $d 2004 $c Sage Publications
215 0 $a xi, 274 p $c ill $d 25 cm
320 $a Includes bibliographical references (p. 254-267) and index
606 $a Knowledge $x Economic aspects $3 478153 $2 lc $3 736900
606 $a Knowledge management $3 432925 $2 lc $3 726120
606 $a Marketing $x Management $3 442834 $2 lc $3 724793
606 $a Marketing $3 398155 $2 lc $3 724253
676 $a 658.8 $v 22
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700 $a Chaston $b Ian $3 478152
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801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121

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E024994

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658.8 C491 2004

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