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Enterprise one to one : tools for co...

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Rogers, Martha (Ph.D)

Enterprise one to one : tools for competing in the interactive age

Record Type:	Language materials, printed : monographic
Title Information:	tools for competing in the interactive age
Author:	PeppersDon,
Secondary Intellectual Responsibility:	RogersMartha,
Place of Publication:	New York
Published:	Currency Doubleday; Currency Doubleday;
Year of Publication:	1999
Edition:	1st Currency pbk. ed
Description:	xxv, 436 pill : 19 cm;
Subject:	Market segmentation -
Subject:	Customer relations -
Subject:	Relationship marketing -
Subject:	Technological innovations -
ISBN:	038548755X

Enterprise one to one : tools for competing in the interactive age
Peppers, Don

Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers - 1st Currency pbk. ed. - New York : Currency Doubleday, 1999. - xxv, 436 p ; ill ; 19 cm.
Includes bibliographical references (p. [392]-414) and index.
ISBN 038548755X
Market segmentationCustomer relationsRelationship marketingTechnological innovations

Rogers, Martha

Enterprise one to one : tools for competing in the interactive age
LDR:00594cam 2200157 i 450 001 492100
009 aE0605040025
010 1 $6 89 $a 038548755X $b (pbk.) $d NT
100 $a 20070329d1999 m y0engy01 b
101 0 $a eng
200 1 $a Enterprise one to one $e tools for competing in the interactive age $f Don Peppers and Martha Rogers
205 $a 1st Currency pbk. ed
210 $a New York $c Currency Doubleday $d 1999 $c Currency Doubleday
215 0 $a xxv, 436 p $c ill $d 19 cm
320 $a Includes bibliographical references (p. [392]-414) and index
606 $2 lc $a Market segmentation $3 483643
606 $2 lc $a Customer relations $3 446814
606 $2 lc $a Relationship marketing $3 455368
606 $2 lc $a Technological innovations $3 424337
700 $a Peppers $b Don $3 483641
702 $a Rogers $b Martha $c Ph.D $3 483642
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121

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E025838

圖書館3F 書庫

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658.8 P424 1999

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