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Enterprise one to one : tools for co...
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Rogers, Martha (Ph.D)
Enterprise one to one : tools for competing in the interactive age
Record Type:
Language materials, printed : monographic
Title Information:
tools for competing in the interactive age
Author:
PeppersDon,
Secondary Intellectual Responsibility:
RogersMartha,
Place of Publication:
New York
Published:
Currency Doubleday; Currency Doubleday;
Year of Publication:
1999
Edition:
1st Currency pbk. ed
Description:
xxv, 436 pill : 19 cm;
Subject:
Market segmentation -
Subject:
Customer relations -
Subject:
Relationship marketing -
Subject:
Technological innovations -
ISBN:
038548755X
Enterprise one to one : tools for competing in the interactive age
Peppers, Don
Enterprise one to one
: tools for competing in the interactive age / Don Peppers and Martha Rogers - 1st Currency pbk. ed. - New York : Currency Doubleday, 1999. - xxv, 436 p ; ill ; 19 cm.
Includes bibliographical references (p. [392]-414) and index.
ISBN 038548755X
Market segmentationCustomer relationsRelationship marketingTechnological innovations
Rogers, Martha
Enterprise one to one : tools for competing in the interactive age
LDR
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Enterprise one to one
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tools for competing in the interactive age
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Don Peppers and Martha Rogers
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Includes bibliographical references (p. [392]-414) and index
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虎尾科技大學圖書館
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20061121
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E025838
圖書館3F 書庫
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658.8 P424 1999
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