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Strategic Management and Online Sell...

Royer, Susanne

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods

Record Type:	Language materials, printed : monographic
Title Information:	Creating Competitive Advantage with Intangible Web Goods
Author:	RoyerSusanne,
Place of Publication:	London
Published:	Routledge;
Year of Publication:	2005
Description:	xv, 240 pill : 24 cm;
Series:
Subject:	Electronic commerce -
Subject:	Internet marketing -
Subject:	Strategic planning -
ISBN:	041534994X

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods
Royer, Susanne

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods / Susanne Royer - London : Routledge, 2005. - xv, 240 p ; ill ; 24 cm. - ( ; 29).
Includes bibliographical references and index.
ISBN 041534994X
Electronic commerceInternet marketingStrategic planning

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods
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