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Marketing Insights from A to Z : 80 ...

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Kotler, Philip

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	80 Concepts Every Manager Needs to Know
作者:	KotlerPhilip,
出版地:	Hoboken, N.J
出版者:	John Wiley & Sons;
出版年:	c2003
面頁冊數:	xviii, 206 p24 cm;
標題:	Marketing -
附註:	Published simultaneously in Canada
ISBN:	0471268674

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Kotler, Philip

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know / Philip Kotler - Hoboken, N.J : John Wiley & Sons, c2003. - xviii, 206 p ; 24 cm.
Published simultaneously in Canada.
Includes bibliographical references (p. 189-193) and index.
ISBN 0471268674
Marketing

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
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200 1 $a Marketing Insights from A to Z $e 80 Concepts Every Manager Needs to Know $f Philip Kotler
210 $a Hoboken, N.J $c John Wiley & Sons $d c2003
215 0 $a xviii, 206 p $d 24 cm
300 $a Published simultaneously in Canada
320 $a Includes bibliographical references (p. 189-193) and index
606 $a Marketing $3 398155 $2 lc $3 724253
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680 $a HF5415 $b K63127 2003
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801 0 $b DLC
801 0 $a cw $b BIB $c 20061121
801 1 $a cw $b 虎尾科技大學圖書館 $c 20061121

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