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The 22 immutable laws of branding : ...

Ries, Al

The 22 immutable laws of branding : how to build a product or service into a world-class brand

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to build a product or service into a world-class brand
作者:	RiesAl,
其他作者:	RiesLaura,
出版地:	New York
出版者:	CollinsBusiness;
出版年:	c2002
版本:	1st Collins Business ed
面頁冊數:	xvi, 255 pill : 24 cm;
標題:	Brand name products - Management -
標題:	Marketing - Decision making -
標題:	Internet marketing -
附註:	"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
ISBN:	0060007737
內容註:	The 22 immutable laws of branding

The 22 immutable laws of branding : how to build a product or service into a world-class brand
Ries, Al

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries - 1st Collins Business ed. - New York : CollinsBusiness, c2002. - xvi, 255 p ; ill ; 24 cm.
The 22 immutable laws of branding.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."Includes index.
ISBN 0060007737
Brand name productsMarketingInternet marketing -- Management -- Decision making

Ries, Laura

The 22 immutable laws of branding : how to build a product or service into a world-class brand
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