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The 22 immutable laws of branding : ...

Ries, Al

The 22 immutable laws of branding : how to build a product or service into a world-class brand

Record Type:	Language materials, printed : monographic
Title Information:	how to build a product or service into a world-class brand
Author:	RiesAl,
Secondary Intellectual Responsibility:	RiesLaura,
Place of Publication:	New York
Published:	CollinsBusiness;
Year of Publication:	c2002
Edition:	1st Collins Business ed
Description:	xvi, 255 pill : 24 cm;
Subject:	Brand name products - Management -
Subject:	Marketing - Decision making -
Subject:	Internet marketing -
Notes:	"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
ISBN:	0060007737
Content Note:	The 22 immutable laws of branding

The 22 immutable laws of branding : how to build a product or service into a world-class brand
Ries, Al

The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries - 1st Collins Business ed. - New York : CollinsBusiness, c2002. - xvi, 255 p ; ill ; 24 cm.
The 22 immutable laws of branding.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."Includes index.
ISBN 0060007737
Brand name productsMarketingInternet marketing -- Management -- Decision making

Ries, Laura

The 22 immutable laws of branding : how to build a product or service into a world-class brand
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