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The origin of brands : discover the ...

Ries, Laura

The origin of brands : discover the natural laws of product innovation and business survival

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	discover the natural laws of product innovation and business survival
作者:	RiesAl,
其他作者:	RiesLaura,
出版地:	New York
出版者:	HarperCollins;
出版年:	c2004
版本:	1st ed
面頁冊數:	x, 308 pill : 22 cm;
標題:	Brand name products -
標題:	Brand name products - Marketing -
標題:	Brand name products - Management -
標題:	New products - Management -
附註:	Includes index
ISBN:	0060570148

The origin of brands : discover the natural laws of product innovation and business survival
Ries, Al

The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries - 1st ed. - New York : HarperCollins, c2004. - x, 308 p ; ill ; 22 cm.
Includes index.
ISBN 0060570148
Brand name productsBrand name productsBrand name productsNew products -- Marketing -- Management -- Management

Ries, Laura

The origin of brands : discover the natural laws of product innovation and business survival
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