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The origin of brands : discover the ...

Ries, Laura

The origin of brands : discover the natural laws of product innovation and business survival

Record Type:	Language materials, printed : monographic
Title Information:	discover the natural laws of product innovation and business survival
Author:	RiesAl,
Secondary Intellectual Responsibility:	RiesLaura,
Place of Publication:	New York
Published:	HarperCollins;
Year of Publication:	c2004
Edition:	1st ed
Description:	x, 308 pill : 22 cm;
Subject:	Brand name products -
Subject:	Brand name products - Marketing -
Subject:	Brand name products - Management -
Subject:	New products - Management -
Notes:	Includes index
ISBN:	0060570148

The origin of brands : discover the natural laws of product innovation and business survival
Ries, Al

The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries - 1st ed. - New York : HarperCollins, c2004. - x, 308 p ; ill ; 22 cm.
Includes index.
ISBN 0060570148
Brand name productsBrand name productsBrand name productsNew products -- Marketing -- Management -- Management

Ries, Laura

The origin of brands : discover the natural laws of product innovation and business survival
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