國立虎尾科技大學 |

登入

回首頁

Market research best practice : 30 v...

Wimmer, Frank

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
其他作者:	WimmerFrank,
其他作者:	MounceyPeter,
出版地:	Chichester, England
出版者:	Wiley;
出版年:	c2007
面頁冊數:	xxxv, 678 pill : 24 cm;
標題:	Marketing research -
ISBN:	0470065273

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer - Chichester, England : Wiley, c2007. - xxxv, 678 p ; ill ; 24 cm.
Includes bibliographical references and index.
ISBN 0470065273ISBN 9780470065273
Marketing research

Wimmer, Frank

Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
LDR:00804nam 2200229 i 450 001 496855
005 20101023221146.0
009 a2006036082
010 1 $a 0470065273 $b (hbk.) $d NT
010 1 $a 9780470065273 $b (hbk.) $d NT$
100 $a 20080130
101 0 $a eng
102 $a cw
105 $a
200 1 $a Market research best practice $e 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR $f edited by Peter Mouncey, Frank Wimmer
210 $a Chichester, England $d c2007 $c Wiley
215 0 $a xxxv, 678 p $c ill $d 24 cm
320 $a Includes bibliographical references and index
606 $a Marketing research $3 442957 $2 lc $3 725241
676 $a 658.8/3 $v 22
680 $a HF5415.2 $b B4587 2007
702 $a Wimmer $b Frank $3 489140
702 $a Mouncey $b Peter $3 489139
801 0 $a $b DLC
801 0 $a cw $b BIB $c 20070802
801 1 $a cw $b 虎尾科技大學圖書館 $c 20070802