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The executive guide to corporate eve...

Allen, Judy

The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth

Record Type:	Language materials, printed : monographic
Title Information:	how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
Author:	AllenJudy,
Place of Publication:	Mississauga, Ont
Published:	J. Wiley & Sons Canada;
Year of Publication:	c2007
Description:	xx, 300 p4 cm;
Subject:	Public relations -
Subject:	Business entertaining - Planning -
ISBN:	0470838485

The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
Allen, Judy

The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / Judy Allen - Mississauga, Ont : J. Wiley & Sons Canada, c2007. - xx, 300 p ; 4 cm.
Includes bibliographical references and index.
ISBN 0470838485ISBN 9780470838488
Public relationsBusiness entertaining -- Planning

The executive guide to corporate events & business entertaining : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth
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200 1 $a The executive guide to corporate events & business entertaining $e how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth $f Judy Allen
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