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Financial services marketing : an in...
~
Waite, Nigel.
Financial services marketing : an international guide to principles and practice
Record Type:
Language materials, printed : monographic
Title Information:
an international guide to principles and practice
Author:
EnnewChristine.,
Alternative Intellectual Responsibility:
WaiteNigel.,
Place of Publication:
London
Published:
Elsevier/Butterworth-Heinemann;
Year of Publication:
2007.
Edition:
1st ed.
Description:
xvi, 400 p.ill. : 25 cm.;
Subject:
Financial services industry - Marketing. -
Notes:
Includes bibliographical references (p. [381]-389) and index.
ISBN:
0750669977
Financial services marketing : an international guide to principles and practice
Ennew, Christine.
Financial services marketing
: an international guide to principles and practice / Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler]. - 1st ed.. - London : Elsevier/Butterworth-Heinemann, 2007.. - xvi, 400 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [381]-389) and index..
ISBN 0750669977ISBN 9780750669979
Financial services industry -- Marketing.
Waite, Nigel.
Financial services marketing : an international guide to principles and practice
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