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Principles of customer relationship management
Record Type:
Language materials, printed : monographic
Author:
BaranRoger Joseph, 1945-
Alternative Intellectual Responsibility:
StrunkDaniel P.,
Alternative Intellectual Responsibility:
GalkaRoger J.,
Place of Publication:
Mason, Ohio
Published:
Thomson/South-Western;
Year of Publication:
c2008.
Description:
xvi, 511 p.ill. : 27 cm.;
Subject:
Relationship marketing -
Subject:
Customer relations - Management -
Notes:
Includes bibliographical references and index.
ISBN:
0324322380
Principles of customer relationship management
Baran, Roger Joseph
Principles of customer relationship management
/ Roger J. Baran, Robert J. Galka, Daniel P. Strunk. - Mason, Ohio : Thomson/South-Western, c2008.. - xvi, 511 p. ; ill. ; 27 cm..
Includes bibliographical references and index..
ISBN 0324322380ISBN 9780324322385
Relationship marketingCustomer relations -- Management
Strunk, Daniel P.
Principles of customer relationship management
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