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Consumer behavior and marketing strategy

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Olson, Jerry C. (1944-)

Consumer behavior and marketing strategy

Record Type:	Language materials, printed : monographic
Author:	PeterJ. Paul.,
Alternative Intellectual Responsibility:	OlsonJerry C., 1944-
Place of Publication:	New York
Published:	McGraw-Hill/Irwin;
Year of Publication:	2008.
Edition:	8th ed.
Description:	xxi, 555 p.ill. : 26 cm.;
Subject:	Marketing. -
Subject:	Consumer behavior. -
Notes:	Includes bibliographical references (p. 499-528) and indexes.
ISBN:	9780073529851

Consumer behavior and marketing strategy
Peter, J. Paul.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 8th ed.. - New York : McGraw-Hill/Irwin, 2008.. - xxi, 555 p. ; ill. ; 26 cm..
Includes bibliographical references (p. 499-528) and indexes..
ISBN 9780073529851ISBN 007125935XISBN 0073529850ISBN 9780071259354
Marketing.Consumer behavior.

Olson, Jerry C.

Consumer behavior and marketing strategy
LDR:00910nam0 2200301 4500 001 556388
005 20101024020508.0
009 a(OCoLC)71812831
009 a5816722
009 aucoclc71812831
010 1 $a 9780073529851
010 1 $a 007125935X $b McGraw-Hill IE : pbk.
010 1 $a 0073529850 $b alk. paper
010 1 $a 9780071259354 $b McGraw-Hill IE : pbk. $d NT990
020 $b 2006032470
020 $b GBA6958
100 $a 20090113h akaa0chia50020302ba
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Consumer behavior and marketing strategy $f J. Paul Peter, Jerry C. Olson.
205 $a 8th ed.
210 $a New York $d 2008. $c McGraw-Hill/Irwin
215 1 $a xxi, 555 p. $c ill. $d 26 cm.
300 $a Includes bibliographical references (p. 499-528) and indexes.
606 $2 lc $a Marketing. $3 550120
606 $2 lc $a Consumer behavior. $3 550127
676 $a 658.8342 $v 22
680 $a HF5415.3 $b .P468 2008
700 $a Peter $b J. Paul. $3 550125
701 $a Olson $b Jerry C. $f 1944- $g Jerry Corrie $3 550126
801 0 $a US $b DLC $c 20081201 $g AACR2
801 2 $a TW $b NFU $c 20090722 $g CCR $m 3

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658.8342 P478 2008

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