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Essentials of marketing : a global-m...
~
Perreault, William D.
Essentials of marketing : a global-managerial approach
Record Type:
Language materials, printed : monographic
Title Information:
a global-managerial approach
Author:
PerreaultWilliam D.,
Alternative Intellectual Responsibility:
McCarthyE. Jerome,
Place of Publication:
Boston, Mass.
Published:
McGraw-Hill/Irwin;
Year of Publication:
c2006.
Edition:
10th ed.
Description:
1 v. (various pagings)ill. (chiefly col.) : 28 cm. ; 1 CD-ROM (4 3/4 in.) , 1 guide (vii, 215 p. : ill. ; 26 cm.)+
Series:
McGraw-Hill/Irwin series in marketing
Subject:
Marketing. -
Notes:
Accompanied by a guide with title: Applications in basic marketing : clippings from the popular business press.
ISBN:
0072864710
Essentials of marketing : a global-managerial approach
Perreault, William D.
Essentials of marketing
: a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed.. - Boston, Mass. : McGraw-Hill/Irwin, c2006.. - 1 v. (various pagings) ; ill. (chiefly col.) ; 28 cm. . - (McGraw-Hill/Irwin series in marketing).
Accompanied by a guide with title: Applications in basic marketing : clippings from the popular business press.Includes bibliographical references and indexes..
ISBN 0072864710ISBN 0072935898ISBN 0071116338
Marketing.
McCarthy, E. Jerome
Essentials of marketing : a global-managerial approach
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