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How to write great copy = learn the ...
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MyiLibrary.
How to write great copy = learn the unwritten rules of copywriting /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
How to write great copy/ Dominic Gettins.
其他題名:
learn the unwritten rules of copywriting /
作者:
Gettins, Dominic.
其他作者:
Gettins, Dominic.
出版者:
London :Kogan Page, : 2006.,
面頁冊數:
xvi, 192 p. :ill. ; : 24 cm.;
附註:
Title from e-book title screen (viewed October 16, 2007).
標題:
Advertising copy. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610550654
How to write great copy = learn the unwritten rules of copywriting /
Gettins, Dominic.
How to write great copy
learn the unwritten rules of copywriting /[electronic resource] :Dominic Gettins. - 2nd ed. - London :Kogan Page,2006. - xvi, 192 p. :ill. ;24 cm.
Title from e-book title screen (viewed October 16, 2007).
Includes bibliographical references and index.
In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.
Electronic reproduction.
UK :
MyiLibrary,
2007
Available via World Wide Web.
ISBN: 9786610550654Subjects--Topical Terms:
561925
Advertising copy.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5825
Dewey Class. No.: 659.1'32
How to write great copy = learn the unwritten rules of copywriting /
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