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Up close & personal? = customer rela...

MyiLibrary.

Up close & personal? = customer relationship marketing @ work /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Up close & personal?/ Paul R. Gamble ... [et al.].
其他題名:	customer relationship marketing @ work /
其他作者:	Gamble, Paul R.
出版者:	London :Kogan Page, : 2006.,
面頁冊數:	xii, 428 p. :ill. ; : 24 cm.;
附註:	Title from e-book title screen (viewed October 16, 2007).
標題:	Customer relations. -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610550678

Up close & personal? = customer relationship marketing @ work /
Up close & personal?customer relationship marketing @ work /[electronic resource] :Paul R. Gamble ... [et al.]. - 3rd ed. - London :Kogan Page,2006. - xii, 428 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references (p. 415-422) and index.

Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610550678Subjects--Topical Terms:

560399
Customer relations.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.55 / .G36 2006eb

Dewey Class. No.: 658.8'12

Up close & personal? = customer relationship marketing @ work /
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245 0 0 $a Up close & personal? $h [electronic resource] : $b customer relationship marketing @ work / $c Paul R. Gamble ... [et al.].
250 $a 3rd ed.
260 $a London : $c 2006. $b Kogan Page,
300 $a xii, 428 p. : $b ill. ; $c 24 cm.
366 $b 20060515 $c IP
500 $a Title from e-book title screen (viewed October 16, 2007).
504 $a Includes bibliographical references (p. 415-422) and index.
520 $a Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 $a Customer relations. $3 560399
650 $a Relationship marketing. $3 561927
655 $a Electronic books. $2 local $3 554714
700 $a Gamble, Paul R. $3 561928
710 $a MyiLibrary. $3 554718
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