Services marketing = managing the se...
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  • Services marketing = managing the service value chain /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Services marketing/ Manfred Bruhn and Dominck Georgi.
    其他題名: managing the service value chain /
    作者: Bruhn, Manfred.
    其他作者: Georgi, Dominck.
    出版者: Harlow :Financial Times Prentice Hall, : 2006.,
    面頁冊數: xxvi, 478 p. :ill. ; : 25 cm.;
    附註: Title from e-book title screen (viewed October 15, 2007).
    標題: Business logistics - Management. -
    電子資源: Connect to MyiLibrary resource
    ISBN: 9786610601066
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