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Persuasive business proposals = writing to win more customers, clients, and contracts /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Persuasive business proposals/ Tom Sant.
其他題名:	writing to win more customers, clients, and contracts /
作者:	Sant, Tom.
出版者:	New York :AMACOM, : c2004.,
面頁冊數:	viii, 248 p. :ill. ; : 23 cm.;
附註:	Includes index.
標題:	Persuasion (Rhetoric) -
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	0814427588 (electronic bk.)

Persuasive business proposals = writing to win more customers, clients, and contracts /
Sant, Tom.

Persuasive business proposalswriting to win more customers, clients, and contracts /[electronic resource] :Tom Sant. - 2nd ed. - New York :AMACOM,c2004. - viii, 248 p. :ill. ;23 cm.

Includes index.

The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2006.

Available via World Wide Web.

ISBN: 0814427588 (electronic bk.)Subjects--Topical Terms:

560204
Persuasion (Rhetoric)
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5718.5 / .S26 2004eb

Dewey Class. No.: 658.15/224

Persuasive business proposals = writing to win more customers, clients, and contracts /
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300 $a viii, 248 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
505 0 $a The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
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