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Marketing communications in tourism ...
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McCabe, Scott.
Marketing communications in tourism and hospitality : = concepts, strategies and cases /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing communications in tourism and hospitality :/ Scott McCabe.
其他題名:
concepts, strategies and cases /
其他題名:
Marketing communications in tourism & hospitality.
作者:
McCabe, Scott.
出版者:
Amsterdam ;Elsevier/Butterworth-Heinemann, : 2009.,
面頁冊數:
xx, 300 p. :ill. ; : 25 cm.;
標題:
Communication in marketing - Cases. -
ISBN:
0750682779 (pbk.)
Marketing communications in tourism and hospitality : = concepts, strategies and cases /
McCabe, Scott.
Marketing communications in tourism and hospitality :
concepts, strategies and cases /Marketing communications in tourism & hospitality.Scott McCabe. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2009. - xx, 300 p. :ill. ;25 cm. - Hospitality, leisure, and tourism. - Hospitality, leisure, and tourism series..
Includes bibliographical references and index.
ISBN: 0750682779 (pbk.)Subjects--Topical Terms:
633107
Communication in marketing
--Cases.
LC Class. No.: TX911.3.M3 / M33 2009
Dewey Class. No.: 647.940688
Marketing communications in tourism and hospitality : = concepts, strategies and cases /
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