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Tourism Marketing for cities and tow...

Kolb, Bonita M.

Tourism Marketing for cities and towns : = using branding and events to attract tourists /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Tourism Marketing for cities and towns :/ Bonita M. Kolb.
Reminder of title:	using branding and events to attract tourists /
Author:	Kolb, Bonita M.
Published:	Amsterdam ;Elsevier/Butterworth-Heinemann, : c2006.,
Description:	xvi, 310 p. ;23 cm.;
Subject:	City promotion. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
ISBN:	9780750679459 (pbk.)

Tourism Marketing for cities and towns : = using branding and events to attract tourists /
Kolb, Bonita M.

Tourism Marketing for cities and towns :using branding and events to attract tourists /Bonita M. Kolb. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2006. - xvi, 310 p. ;23 cm.

Includes bibliographical references and index.

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

ISBN: 9780750679459 (pbk.)

LCCN: 2005022585Subjects--Topical Terms:

633337
City promotion.

LC Class. No.: HT325 / .K65 2006

Dewey Class. No.: 659.2/930776

Tourism Marketing for cities and towns : = using branding and events to attract tourists /
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100 1 $a Kolb, Bonita M. $3 633336
245 1 0 $a Tourism Marketing for cities and towns : $b using branding and events to attract tourists / $c Bonita M. Kolb.
260 $a Amsterdam ; $a Boston : $c c2006. $b Elsevier/Butterworth-Heinemann,
300 $a xvi, 310 p. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
650 0 $a City promotion. $3 633337
650 0 $a Tourism $x Marketing. $3 599886
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html