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Tourism Marketing for cities and tow...

Kolb, Bonita M.

Tourism Marketing for cities and towns : = using branding and events to attract tourists /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Tourism Marketing for cities and towns :/ Bonita M. Kolb.
其他題名:	using branding and events to attract tourists /
作者:	Kolb, Bonita M.
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann, : c2006.,
面頁冊數:	xvi, 310 p. ;23 cm.;
標題:	City promotion. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
ISBN:	9780750679459 (pbk.)

Tourism Marketing for cities and towns : = using branding and events to attract tourists /
Kolb, Bonita M.

Tourism Marketing for cities and towns :using branding and events to attract tourists /Bonita M. Kolb. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2006. - xvi, 310 p. ;23 cm.

Includes bibliographical references and index.

Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.

ISBN: 9780750679459 (pbk.)

LCCN: 2005022585Subjects--Topical Terms:

633337
City promotion.

LC Class. No.: HT325 / .K65 2006

Dewey Class. No.: 659.2/930776

Tourism Marketing for cities and towns : = using branding and events to attract tourists /
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