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Service management and marketing : =...

Grönroos, Christian, (1947-)

Service management and marketing : = customer management in service competition /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Service management and marketing :/ Christian Grönroos.
其他題名:	customer management in service competition /
作者:	Grönroos, Christian,
出版者:	Chichester, West Sussex, England ;J. Wiley & Sons, : c2007.,
面頁冊數:	x, 483 p. :ill. ; : 24 cm.;
標題:	Customer services. -
電子資源:	http://www.loc.gov/catdir/toc/ecip071/2006030743.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0826/2006030743-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0826/2006030743-d.html
ISBN:	9780470028629 (pbk.)

Service management and marketing : = customer management in service competition /
Grönroos, Christian,1947-

Service management and marketing :customer management in service competition /Christian Grönroos. - 3rd ed. - Chichester, West Sussex, England ;J. Wiley & Sons,c2007. - x, 483 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780470028629 (pbk.)

LCCN: 2006030743Subjects--Topical Terms:

568463
Customer services.

LC Class. No.: HD9980.5 / .G776 2007

Dewey Class. No.: 658.8

Service management and marketing : = customer management in service competition /
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