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Analysis for marketing planning /

~

Winer, Russell S.

Analysis for marketing planning /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Analysis for marketing planning // Donald R. Lehmann, Russell S. Winer.
作者:	Lehmann, Donald R.
其他作者:	Winer, Russell S.
出版者:	New York, NY :McGraw-Hill Irwin, : c2008.,
面頁冊數:	xii, 299 p. :ill. ; : 24 cm.;
標題:	Marketing - Management. - United States -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html
ISBN:	9780073529844 (pbk.) :

Analysis for marketing planning /
Lehmann, Donald R.

Analysis for marketing planning /Donald R. Lehmann, Russell S. Winer. - 7th ed. - New York, NY :McGraw-Hill Irwin,c2008. - xii, 299 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780073529844 (pbk.) :NT2614

LCCN: 2007040349Subjects--Topical Terms:

643735
Marketing
--Management.--United States

LC Class. No.: HF5415.13 / .L395 2008

Dewey Class. No.: 658.8/02

Analysis for marketing planning /
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245 1 0 $a Analysis for marketing planning / $c Donald R. Lehmann, Russell S. Winer.
250 $a 7th ed.
260 # $a New York, NY : $c c2008. $b McGraw-Hill Irwin,
300 $a xii, 299 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Marketing $z United States $x Management. $3 643735
700 1 # $a Winer, Russell S. $3 643736
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html

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