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Media and the American child

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media and the American child/ George Comstock and Erica Scharrer.
Author:	Comstock, George A.
other author:	Comstock, George A.
Published:	Amsterdam ;Elsevier, : c2007.,
Description:	xiv, 373 p. :ill. ; : 24 cm.;
Notes:	"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Subject:	Kinderen. -
Subject:	Verenigde Staten. -
Online resource:	An electronic book accessible through the World Wide Web; click for information
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780123725424

Media and the American child
Comstock, George A.

Media and the American child[electronic resource] /George Comstock and Erica Scharrer. - [Rev. ed.] - Amsterdam ;Elsevier,c2007. - xiv, 373 p. :ill. ;24 cm.

"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.

Includes bibliographical references (p. 307-349) and indexes.

I.Demographics and Preferences in Media Use, with Special Attention to the Very Young -- II.The Extraordinary Appeal of Screen Media -- III.The World as Portrayed by Media -- IV.Effects of Media on Scholastic Performance and the Developing Intellect -- V.Young CustomersCreating the Modern Consumer through Advertising and Marketing -- VI.Television Violence, Aggression, and other Behavioral Effects -- VII.Learning Rules and NormsFurther Evidence of Media Effects -- VIII.Knowledge for What?

This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. *Presents the most recent research on the media use of young people *Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization *Discusses policy making in the area of children and the media *Focuses on experiences unique to children and adolescents.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2007.

Mode of access: World Wide Web.

ISBN: 9780123725424

Source: 133800:133926Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

635788
Kinderen.
Subjects--Geographical Terms:

578687
Verenigde Staten.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HQ784.M3 / C66 2007eb

Dewey Class. No.: 302.23083

Media and the American child
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245 1 0 $a Media and the American child $h [electronic resource] / $c George Comstock and Erica Scharrer.
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300 $a xiv, 373 p. : $b ill. ; $c 24 cm.
500 $a "Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
504 $a Includes bibliographical references (p. 307-349) and indexes.
505 0 $a I.Demographics and Preferences in Media Use, with Special Attention to the Very Young -- II.The Extraordinary Appeal of Screen Media -- III.The World as Portrayed by Media -- IV.Effects of Media on Scholastic Performance and the Developing Intellect -- V.Young CustomersCreating the Modern Consumer through Advertising and Marketing -- VI.Television Violence, Aggression, and other Behavioral Effects -- VII.Learning Rules and NormsFurther Evidence of Media Effects -- VIII.Knowledge for What?
505 0 $a Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
520 $a This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. *Presents the most recent research on the media use of young people *Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization *Discusses policy making in the area of children and the media *Focuses on experiences unique to children and adolescents.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2007. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Aug. 2, 2007). $n Access may be restricted to users at subscribing institutions.
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