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Leveraging Mobile Media = Cross-Medi...

Feldmann, Valerie.

Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Leveraging Mobile Media/ by Valerie Feldmann.
其他題名:	Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
作者:	Feldmann, Valerie.
出版者:	Heidelberg :Physica-Verlag Heidelberg, : 2005.,
面頁冊數:	xii, 269 p. :ill., digital ; : 24 cm.;
叢書名:	Information Age Economy
Contained By:	Springer e-books
標題:	Business Information Systems. -
電子資源:	http://dx.doi.org/10.1007/b139034
ISBN:	9783790816334 (electronic bk.)

Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
Feldmann, Valerie.

Leveraging Mobile MediaCross-Media Strategy and Innovation Policy for Mobile Media Communication /[electronic resource] :by Valerie Feldmann. - Heidelberg :Physica-Verlag Heidelberg,2005. - xii, 269 p. :ill., digital ;24 cm. - Information Age Economy.

ISBN: 9783790816334 (electronic bk.)Subjects--Topical Terms:

669204
Business Information Systems.

LC Class. No.: HE9713 / .F45 2005

Dewey Class. No.: 384.5

Leveraging Mobile Media = Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
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