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Research methods for business students /

Saunders, Mark, (1959-)

Research methods for business students /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Research methods for business students // Mark Saunders, Philip Lewis, Adrian Thornhill.
作者:	Saunders, Mark,
其他作者:	Lewis, Philip,
出版者:	Harlow, England :Prentice Hall, : 2009.,
面頁冊數:	xxxi, 614 p. :col. ill. ; : 27 cm.;
標題:	Business - Research. -
ISBN:	9780273716860 (pbk.) :

Research methods for business students /
Saunders, Mark,1959-

Research methods for business students /Mark Saunders, Philip Lewis, Adrian Thornhill. - 5th ed. - Harlow, England :Prentice Hall,2009. - xxxi, 614 p. :col. ill. ;27 cm.

Includes bibliographical references and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

ISBN: 9780273716860 (pbk.) :NT2573

LCCN: 2008054877Subjects--Topical Terms:

570533
Business
--Research.

LC Class. No.: HD30.4 / .S28 2009

Dewey Class. No.: 650.072

Research methods for business students /
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300 $a xxxi, 614 p. : $b col. ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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650 # 0 $a Business $x Research $x Data processing. $3 643814
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700 1 # $a Thornhill, Adrian. $3 719666