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Handbook of qualitative research met...
~
Belk, Russell W.
Handbook of qualitative research methods in marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Handbook of qualitative research methods in marketing // edited by Russell W. Belk.
其他作者:
Belk, Russell W.
出版者:
Cheltenham, UK ;Edward Elgar, : c2006.:,
面頁冊數:
xi, 595 p. :ill. ; : 25 cm.;
標題:
Qualitative research - Methodology. -
電子資源:
http://www.loc.gov/catdir/toc/ecip068/2006004283.html
ISBN:
9781847209580 (pbk.) :
Handbook of qualitative research methods in marketing /
Handbook of qualitative research methods in marketing /
edited by Russell W. Belk. - Cheltenham, UK ;Edward Elgar,c2006.: - xi, 595 p. :ill. ;25 cm.
Includes bibliographical references and index.
History of qualitative research methods in marketing /Sidney J. Levy --
ISBN: 9781847209580 (pbk.) :NT2138
LCCN: 2006004283
Nat. Bib. No.: GBA651418bnbSubjects--Topical Terms:
721158
Qualitative research
--Methodology.
LC Class. No.: HF5415.2 / .H288 2006
Dewey Class. No.: 658.8/3
Handbook of qualitative research methods in marketing /
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History of qualitative research methods in marketing /
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Sidney J. Levy --
$t
Breaking new ground : developing grounded theories in marketing and consumer behavior /
$r
Eileen Fischer and Cele C. Otnes --
$t
The semiotic paradigm on meaning in the marketplace /
$r
David Glen Mick and Laura R. Oswald --
$t
Rethinking the critical imagination /
$r
Jeff B. Murray and Julie L. Ozanne --
$t
Qualitative research in advertising : twenty years in revolution /
$r
Linda M. Scott --
$t
Qualitative historical research in marketing /
$r
Terrence H. Witkowski and D.G. Brian Jones --
$t
Researching the cultures of brands /
$r
Anders Bengtsson and Jacob Ostberg --
$t
Researching brands ethnographically : an interpretive community approach /
$r
Steven M. Kates --
$t
Making contexts matter : selecting research contexts for theoretical insights /
$r
Eric Arnould, Linda Price and Risto Moisio --
$t
Netnography 2.0 /
$r
Robert V. Kozinets --
$t
Let's pretend : projective methods reconsidered /
$r
Dennis W. Rook --
$t
Stories : how they are used and produced in market(ing) research /
$r
Gillian C. Hopkinson and Margaret K. Hogg --
$t
The extended case method in consumer research /
$r
Steven M. Kates --
$t
Unpacking the many faces of introspective consciousness : a metacognitive-poststructuralist exercise /
$r
Stephen J. Gould --
$t
Mixed methods in interpretive research : an application to the study of the self concept /
$r
Shalini Bahl and George R. Milne --
$t
The Monticello correction : consumption in history /
$r
Linda M. Scott, Jason Chambers and Katherine Sredl --
$t
Using video-elicitation to research sensitive topics : understanding the purchase process following natural disaster /
$r
Shay Sayre --
$t
Using oral history methods in consumer research /
$r
Richard Elliott and Andrea Davies --
$t
Focus groups in marketing research /
$r
Miriam Catterall and Pauline Maclaran --
$t
Fielding ethnographic teams : strategy, implementation, and evaluation /
$r
John F. Sherry --
$t
Writing pictures/taking fieldnotes : towards a more visual and material
505
0 #
$a
ethnographic consumer research /
$r
Lisa Peñaloza and Julien Cayla --
$t
Metaphors, needs and new product ideation /
$r
Jeffrey F. Durgee and Manli Chen --
$t
Critical visual analysis /
$r
Jonathan E. Schroeder --
$t
Framing the research and avoiding harm : representing the vulnerability of consumers /
$r
Stacey Menzel Baker and James W. Gentry --
$t
Camcorder society : quality videography in consumer and marketing research /
$r
Robert V. Kozinets and Russell W. Belk --
$t
Writing it up, writing it down : being reflexive in accounts of consumer behavior /
$r
Annamma Joy ... [et al.] --
$t
Reading ethnographic research : bringing segments to life through movie making and metaphor /
$r
Diane M. Martin, John W. Schouten and James H. McAlexander --
$t
Entering entertainment : creating consumer documentaries for corporate clients /
$r
Patricia L. Sunderland --
$t
Capturing time /
$r
Cele C. Otnes ... [et al.] --
$t
Consumption experiences as escape : an application of the Zaltman metaphor elicitation technique /
$r
Robin A. Coulter --
$t
Romancing the gene : making myth from 'hard science' /
$r
Elizabeth C. Hirschman and Donald Panther-Yates --
$t
Pushing the boundaries of ethnography in the practice of marketing research /
$r
Rita M. Denny --
$t
Autobiography /
$r
Stephen Brown --
$t
The consumption of stories /
$r
Sidney J. Levy --
$t
Discerning marketers' meanings : depth interviews with sales executives /
$r
June Cotte and Geoffrey Kistruck --
$t
Photo essays and the mining of minutiae in consumer research : 'bout the time I got to Phoenix /
$r
Morris B. Holbrook --
$t
The emergence of multi-sited ethnography in anthropology and marketing /
$r
Karin M. Ekström --
$t
Doing research on sensitive topics : studying covered Turkish women /
$r
Güliz Ger and Özlem Sandikci --
$t
Grasping the global : multi-sited ethnographic market studies /
$r
Dannie Kjeldgaard, Fabien Faurholt Csaba and Güliz Ger --
$t
In pursuit of the 'inside view' : training the gaze on advertising and market practitioners /
$r
Daniel Thomas Cook --
$t
Research
505
0 #
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ethnicity and consumption /
$r
Lisa Peñaloza --
$t
The etiquette of qualitative research /
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Julie A. Ruth and Cele C. Otnes.
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Methodology.
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Belk, Russell W.
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http://www.loc.gov/catdir/toc/ecip068/2006004283.html
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