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How to measure anything : = finding ...

Hubbard, Douglas W., (1962-)

How to measure anything : = finding the value of "intangibles" in business /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How to measure anything :/ Douglas W. Hubbard.
其他題名:	finding the value of "intangibles" in business /
作者:	Hubbard, Douglas W.,
出版者:	Hoboken, N.J. ,Wiley, : c2010.:,
面頁冊數:	xv, 304 p. :ill. ; : 24 cm.;
標題:	Intangible property - Valuation. -
ISBN:	9780470539392 (cloth) :

How to measure anything : = finding the value of "intangibles" in business /
Hubbard, Douglas W.,1962-

How to measure anything :finding the value of "intangibles" in business /Douglas W. Hubbard. - 2nd ed. - Hoboken, N.J. ,Wiley,c2010.: - xv, 304 p. :ill. ;24 cm.

Includes bibliographical references and index.

Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.

ISBN: 9780470539392 (cloth) :NT1442

LCCN: 2009051051

Nat. Bib. No.: GBB027784bnbSubjects--Topical Terms:

775229
Intangible property
--Valuation.

LC Class. No.: HF5681.I55 / H83 2010

Dewey Class. No.: 657/.7

How to measure anything : = finding the value of "intangibles" in business /
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