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Service innovation : = how to go fro...
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Bettencourt, Lance A.
Service innovation : = how to go from customer needs to breakthrough services /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Service innovation :/ Lance A. Bettencourt.
其他題名:
how to go from customer needs to breakthrough services /
作者:
Bettencourt, Lance A.
出版者:
New York,McGraw-Hill, : c2010.:,
面頁冊數:
xxix, 255 p. :ill. ; : 24 cm.;
標題:
Customer services - Technological innovations. -
ISBN:
9780071710009 (cloth) :
Service innovation : = how to go from customer needs to breakthrough services /
Bettencourt, Lance A.
Service innovation :
how to go from customer needs to breakthrough services /Lance A. Bettencourt. - New York,McGraw-Hill,c2010.: - xxix, 255 p. :ill. ;24 cm.
Includes bibliographical references (p. 237-240) and index.
Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
ISBN: 9780071710009 (cloth) :NT865
LCCN: 2010001200Subjects--Topical Terms:
573345
Customer services
--Technological innovations.
LC Class. No.: HF5415.5 / .B4848 2010
Dewey Class. No.: 658.8/12
Service innovation : = how to go from customer needs to breakthrough services /
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Introduction -- Customer needs that drive service innovation -- Discover opportunities for new service innovation -- Discover opportunities for core service innovation -- Discover opportunities for service delivery innovation -- Discover opportunities for supplementary service innovation -- Discover opportunities for service delivery innovation : the provider -- Discover ways to differentiate service delivery -- Define innovative service concepts -- Conclusion.
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