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Advertising Media Planning

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising Media Planning/ by Jack Z. Sissors, Roger B. Baron.
Author:	Sissors, Jack Z.
other author:	Baron, Roger B.
Published:	New York :McGraw-Hill, : 2010.,
Description:	480 p.
Subject:	Advertising media planning. -
Online resource:	https://lb30.libraryandbook.net/Book_detial/EB978007170312301
ISBN:	0071703128

Advertising Media Planning
Sissors, Jack Z.

Advertising Media Planning[electronic resources] /by Jack Z. Sissors, Roger B. Baron. - 7th ed. - New York :McGraw-Hill,2010. - 480 p.

ISBN: 0071703128 Subjects--Topical Terms:

643732
Advertising media planning.

LC Class. No.: HF5826.5 / .S57

Dewey Class. No.: 659

Advertising Media Planning
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008 210722s2010 xxu s 000 0 eng d
020 $a 0071703128
020 $a 0071738908
020 $a 9780071703123
020 $a 9780071738903
035 $a EB978007170312301
040 $a L&B
041 0 $a eng
050 0 0 $a HF5826.5 $b .S57
082 1 0 $a 659 $2 22
100 1 $a Sissors, Jack Z. $3 780339
245 0 0 $a Advertising Media Planning $h [electronic resources] / $c by Jack Z. Sissors, Roger B. Baron.
250 $a 7th ed.
260 $a New York : $b McGraw-Hill, $c 2010.
300 $a 480 p.
650 0 $a Advertising media planning. $3 643732
700 1 $a Baron, Roger B. $3 780340
856 4 0 $u https://lb30.libraryandbook.net/Book_detial/EB978007170312301

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