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PR strategy and application : = mana...

Holladay, Sherry J.

PR strategy and application : = managing influence /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	PR strategy and application :/ W. Timothy Coombs and Sherry J. Holladay.
其他題名:	managing influence /
其他題名:	Public relations strategy and application
作者:	Coombs, W. Timothy.
其他作者:	Holladay, Sherry J.
出版者:	Chichester, U.K. ;Wiley-Blackwell, : 2010.,
面頁冊數:	viii, 358 p. :ill. ; : 25 cm.;
標題:	Public relations. -
ISBN:	9781405144087 (pbk.) :

PR strategy and application : = managing influence /
Coombs, W. Timothy.

PR strategy and application :managing influence /Public relations strategy and applicationW. Timothy Coombs and Sherry J. Holladay. - Chichester, U.K. ;Wiley-Blackwell,2010. - viii, 358 p. :ill. ;25 cm.

Includes bibliographical references (p. [329]-352) and index.

Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?

ISBN: 9781405144087 (pbk.) :NT2221

LCCN: 2009021974Subjects--Topical Terms:

557567
Public relations.

LC Class. No.: HD59 / .C6213 2010

Dewey Class. No.: 659.2

PR strategy and application : = managing influence /
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300 $a viii, 358 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [329]-352) and index.
505 0 # $a Introduction and overview -- Public relations contested and ethically challenged -- Public relations and transparency -- Public relations as strategic communication -- Public relations as activism -- Media relations : shaping the news -- Technological development and online public relations -- Social marketing -- Reputation management -- Issues management -- Risk communication -- Crisis communication -- Corporate social responsibility : a new driver for public relations -- Public relations goes international -- Conclusion : does society need public relations?
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