• 廣告與促銷 : 整合營銷傳播視角
  • Record Type: Language materials, printed : monographic
    Title Information: 整合營銷傳播視角
    Author: 貝爾奇
    Alternative Intellectual Responsibility: 貝爾奇
    Secondary Intellectual Responsibility: 鄭蘇暉,
    Place of Publication: 北京市
    Published: 中國人民大學;
    Year of Publication: 2009.10
    Edition: 第1版
    Description: [17],762面圖,表格 : 26公分;
    Series: 工商管理經典譯叢
    Subject: 銷售 -
    ISBN: 9787300106618
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