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Business model generation : = a handbook for visionaries, game changers, and challengers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Business model generation :/ written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
其他題名:	a handbook for visionaries, game changers, and challengers /
作者:	Osterwalder, Alexander.
其他作者:	Pigneur, Yves.
出版者:	Hoboken, NJ ,Wiley : c2010. :,
面頁冊數:	278 p. :ill. (some col.) ; : 19 x 25 cm.;
標題:	Business planning. -
ISBN:	9780470876411 (pbk.) :

Business model generation : = a handbook for visionaries, game changers, and challengers /
Osterwalder, Alexander.

Business model generation :a handbook for visionaries, game changers, and challengers /written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, NJ ,Wileyc2010. : - 278 p. :ill. (some col.) ;19 x 25 cm.

Includes bibliographical references.

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

ISBN: 9780470876411 (pbk.) :NT1045

LCCN: 2011280326Subjects--Topical Terms:

559374
Business planning.

LC Class. No.: HD30.28 / .O778 2010

Dewey Class. No.: 658.4/012

Business model generation : = a handbook for visionaries, game changers, and challengers /
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