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Pharmaceutical product branding stra...

Valant, Jason.

Pharmaceutical product branding strategies = simulating patient flow and portfolio dynamics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Pharmaceutical product branding strategies/ Mark Paich, Corey Peck, Jason Valant.
其他題名:	simulating patient flow and portfolio dynamics /
作者:	Paich, Mark.
其他作者:	Peck, Corey.
出版者:	New York :Informa Healthcare, : c2009.,
面頁冊數:	1 online resource (viii, 295 p.) :ill. :
附註:	Rev. ed. of: Pharmaceutical product strategy. c2005.
標題:	Drugs - Marketing. -
電子資源:	Connect to Informa resource
ISBN:	9781420087710 (electronic bk.)

Pharmaceutical product branding strategies = simulating patient flow and portfolio dynamics /
Paich, Mark.

Pharmaceutical product branding strategiessimulating patient flow and portfolio dynamics /[electronic resource] :Mark Paich, Corey Peck, Jason Valant. - 2nd ed. - New York :Informa Healthcare,c2009. - 1 online resource (viii, 295 p.) :ill.

Rev. ed. of: Pharmaceutical product strategy. c2005.

Includes bibliographical references and index.

ISBN: 9781420087710 (electronic bk.)

Source: 203153MILSubjects--Topical Terms:

778546
Drugs
--Marketing.

LC Class. No.: HD9665.5 / .P35 2009

Dewey Class. No.: 615/.10688

National Library of Medicine Call No.: 2009 D-805

Pharmaceutical product branding strategies = simulating patient flow and portfolio dynamics /
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100 1 $a Paich, Mark. $t Pharmaceutical product strategy. $3 778545
245 1 0 $a Pharmaceutical product branding strategies $h [electronic resource] : $b simulating patient flow and portfolio dynamics / $c Mark Paich, Corey Peck, Jason Valant.
250 $a 2nd ed.
260 $a New York : $b Informa Healthcare, $c c2009.
300 $a 1 online resource (viii, 295 p.) : $b ill.
500 $a Rev. ed. of: Pharmaceutical product strategy. c2005.
504 $a Includes bibliographical references and index.
650 0 $a Drugs $x Marketing. $3 778546
650 0 $a Brand name products $x Mathematical models. $3 778547
650 0 $a Pharmaceutical industry $x Mathematical models. $3 778548
650 1 2 $a Drug Industry $x economics. $3 778549
650 1 2 $a Marketing $x methods. $3 557572
650 2 2 $a Models, Economic. $3 720313
700 1 $a Peck, Corey. $3 778543
700 1 $a Valant, Jason. $3 778544
700 1 $a Paich, Mark. $t Pharmaceutical product strategy. $3 778545
856 4 $z Connect to Informa resource $u http://informahealthcare.com/action/showBook?doi=10.3109%2F9781420087710

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